Why do I need a logo?
A logo is your calling card and brand messenger, making that all-important first impression on your customers. As we become more urgent and busier in our personal and business lives, it can be difficult to stand out from the crowd; a logo is vital for business success, allowing you to make an instant connection with your target audience and demonstrate your brand ethos.
What do I need to consider when creating a logo?
There are many points to consider when designing your business logo. Below we have listed some advice to make the logo design process that little bit easier:
Select colours that reflect your business’ vision and expertise within the industry i.e. - Red is exciting and powerful - Orange is fun and impulsive - Blue is trustworthy and responsible - Green demonstrates morality and earthiness - Pink is nurturing and warming
Choose a font that resonates with your business. For example, a handwritten font may work well for creative designers, but is not really appropriate for a corporate law firm.
Decide on a name that is easily recognisable, and that people will be able to pronounce correctly.
Don’t overcomplicate your logo design, as your logo will need to be used in smaller spaces such as social media imagery. Despite being simplistic, logos such as Apple, McDonalds and Nike are extremely recognisable.
Ensure that your business name and logo cannot be misinterpreted as something rude. It’s surprising how often this happens!
Our Top Tips for Logo Design
We highly recommend working with an expert logo designer as they can help add finesse and embellishments to your logo, present you with numerous variations and styles to choose from, and ensure that your logo showcases your brand in the best possible light.
Make sure that you also follow the below checklist:
Once you have selected a colour palette, ensure that you stick to this throughout the rest of your branding, for example social media posts and packaging. This allows customers to associate your specific brand colours with your business.
Test your logo out with existing and new customers. Send them some examples of your logo and ask for feedback on the design, as well as a few words that they would use to describe your logo. This will help you get a feel for whether your logo is achieving your business goals, and whether your customers understand your offering.
Ask for a transparent version of your logo. ‘Transparent’ means without a background. This allows you to overlay it on top of different colours and images, making your logo much more versatile.
Ask if your logo can be provided in different formats i.e. JPG, PNG, EPS. This will allow you to utilise it within various mediums such as social media, websites and signage.
Review your logo on a regular basis, and don’t be afraid to update it if required. Like many things in business, your logo may need a little TLC every once in a while!
Expert Graphic Design at The Wise Owl
Here at The Wise Owl, our specialist in-house graphic designer can work with you to design a stunning logo that suits your business’ style and ethos. We provide unlimited revisions and top-class aftercare support, ensuring our clients are totally satisfied with their service.
So, why not invest in creating a beautiful logo? Give us a firstname.lastname@example.org to request your FREE consultation today.