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Blogging 101: Why Should I Start a Company Blog?

Want to consistently increase your website traffic, attract new customers, and build brand loyalty? Discover the power of a company blog!


Blogs can help you build a trusted online presence, establish yourself as an industry leader and attract more high-quality leads. In fact, B2B marketers who utilise blogs receive 67% more leads than those who do not (Hubspot). But what even is a blog and, more importantly, why should you start a company blog?!




What is blogging?


Definition: A blog is a regularly updated website or web page that can be used for personal or business purposes. A blog post is a written article on a topic of your choice (preferably related to your business or industry).


We have all come across a blog online at some point, even without realising. Right now, you are actually reading a blog – I know, very meta! Blogging, especially when combined with social media, is an extremely powerful tool to help promote your business online.

Why don’t all small business owners blog?


Many small business owners may not be aware of the benefits of a company blog or may struggle to commit the time and resources involved in getting a company blog off the ground. It can also be hard to consistently create fresh ideas that will provide true value to your audience. But starting a business blog doesn’t need to be intimidating or daunting…

Why should I start a company blog?

1) Drive Website Traffic & Increase SEO

Uploading fresh and regular content to your website greatly improves your SEO, as Google is more likely to “trust” websites that are regularly updated. Customers that search for specific key words and phrases mentioned in your blog are more likely to stumble across your site and consequently invest in your products and/or services.


2) Stand Out Amongst the Competition

A company blog provides you with an invaluable opportunity to let your brand’s personality shine and stand out from the crowd. Provided your blog posts are interesting and engaging, a company blog can be a fun and passive form of promotion, making for a much softer and thoughtful approach to selling.


3) Establish a Loyal Community

Share updates with your audience in a way that demonstrates your brand’s personality via a successful company blog. This direct communication channel can help you build a community of engaged followers that are likely to purchase your products and/or services. You could choose to discuss interesting industry-related topics or solve “challenges” for your audience – the possibilities are endless!


4) Increase Social Exposure

Blogging greatly increases your chances of getting discovered via social media. Create blog content that is easily shareable on Twitter, Facebook, Instagram and more to expose your business to new audiences. You can also promote and link your blog within your social media posts to strengthen your overall social media strategy.


5) Demonstrate Your Expertise

A blog allows you to establish yourself as an industry expert in a particular subject area. You could teach your audience about your products and/or services or provide easy-to-read “how to” guides to help your audience understanding your offering. If you provide consistent, useful information, this will improve your brand’s reputation and loyalty.



Successful Blog Content that Sells with The Wise Owl


Creating a successful company blog requires time, dedication, and patience, as you need to keep it up to date with consistent, relevant, high-quality content. Your posts need to be engaging and inspiring, promoting a sense of unity with the reader.


The Wise Owl can help bring your blog to life. If you have no idea what to blog about, or you know roughly what you’d like to talk about but need help polishing the copy, drop us an email at hoot@thewiseowl.online today – we’d be happy to help!


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